Editorial playlist pitching is the process of submitting your release for possible consideration by editorial teams at digital streaming platforms, also known as DSPs.
Editorial playlists can help increase visibility, reach new listeners, and support your release campaign. However, playlist placement is never guaranteed. Final decisions are always made by each DSP’s own editorial team.
At The Artist Music Group, we can submit eligible releases for distributor-level editorial consideration. This is designed to support strong releases with clear artist activity, a compelling story, and a real marketing plan.
Before you submit
Please make sure your release meets the following requirements before completing the pitch form.
Eligibility
To be eligible for editorial playlist pitching:
Your release must be distributed through The Artist Platform.
Your pitch must be submitted at least 4 weeks before the release date.
Your release information must be complete and accurate.
Your artist profile, branding, images, biography, and platform links should be up to date.
You should have a clear marketing or promotion plan for the release.
Submitting a pitch does not guarantee that your release will be pitched to every DSP, accepted by any DSP, or added to any playlist.
Submission deadline
All editorial pitch forms must be submitted at least 4 weeks before your release date.
This gives our team and the DSP editorial teams enough time to review the release properly.
For larger campaigns, major releases, or artists with significant momentum, we recommend preparing much earlier. High-priority campaigns usually need more lead time, especially if the release has a wider marketing plan, press activity, tour dates, brand partnerships, or major platform-specific activity.
Editorial Pitch Form
To submit your music for editorial playlist consideration, complete the official Editorial Pitch Form.
Please read the form instructions carefully before submitting. Missing, unclear, or incorrect information may lead to your pitch being rejected or deprioritized.
What DSPs can be considered?
Editorial pitching may cover multiple DSPs and platforms, depending on the release, territory, genre, language, artist activity, and platform relevance.
This can include major streaming services, regional platforms, and selected social or UGC-driven platforms.
You may highlight specific DSPs that are especially important for your campaign. For example:
Spotify, if your artist profile is active and your audience is growing there.
YouTube, if you have a Shorts campaign or strong video/content strategy.
Deezer, if you have previous playlisting history or strong performance there.
TikTok, Instagram, or other social platforms, if the song is trending or has creator activity.
Regional DSPs, if your artist has momentum in a specific country or language market.
The more relevant and specific your platform activity is, the stronger your pitch will be.
What makes a strong editorial pitch?
DSP editorial teams receive a very high volume of music every day. A strong pitch should be short, clear, specific, and easy to understand.
A good pitch should explain:
What the song sounds like.
What mood, emotion, or moment the song fits.
Why this release matters now.
What makes the artist or story interesting.
What marketing activity is planned.
What proof of momentum already exists, if any.
Examples of useful details include:
Previous streaming or playlisting performance.
Social media growth or engagement.
Press coverage, radio support, or tastemaker support.
Live shows, tour dates, festivals, or release events.
Strong fan engagement.
UGC, TikTok, Instagram, YouTube Shorts, or creator activity.
Notable collaborations, producers, writers, or features.
A clear story behind the song or artist.
How to write your pitch
Start with the feeling and context of the song.
Editors should quickly understand where the song fits and why listeners would connect with it.
A strong opening could include:
The mood of the track.
The emotion it creates.
The type of moment it fits.
The genre and sound.
One clear reason the artist or release deserves attention.
Example pitch structure
“[Song title] is a [genre/mood] track that captures [emotion or scenario], making it a strong fit for [listener moment, playlist mood, or audience]. Following [artist achievement, recent momentum, campaign activity, or story], [artist name] is releasing [release context].”
Keep it concise. Avoid long biographies, vague claims, or generic statements such as “this song is a hit” unless you can support the claim with real data or activity.
Marketing plan: why it matters
Editorial pitching works best when it is part of a wider release campaign.
DSPs are more likely to pay attention when there is clear activity around the artist and release. A strong marketing plan helps show that the song has momentum beyond the pitch itself.
Your marketing plan may include:
Social media campaign.
Short-form video strategy.
Press, blogs, or radio outreach.
Live performances or release events.
Fan activation.
Email or direct-to-fan promotion.
Paid ads.
Influencer or creator campaigns.
Platform-specific activity, such as Spotify, YouTube, TikTok, Instagram, Deezer, or Amazon Music campaigns.
If there is no clear campaign activity, the release may be deprioritized in favor of releases with stronger promotional support.
Should I also pitch through Spotify for Artists or other artist tools?
Yes.
You should still use artist-facing tools such as:
Spotify for Artists.
Amazon Music for Artists.
Apple Music for Artists, where relevant.
Any other available DSP artist tools.
These are separate from distributor-level pitching and should be part of your release plan.
Distributor-level pitching through The Artist Music Group can complement your own artist-side submissions, but it does not replace them.
Can I pitch a release that is already out?
In most cases, editorial opportunities are strongest before release. However, some released music may still be relevant if there is a strong reason to promote it.
Possible cases include:
A newly released track with strong early momentum.
A catalog track that is trending.
A song gaining traction on TikTok, Instagram, YouTube Shorts, or another platform.
A reissue, remix, deluxe version, physical release, tour moment, or campaign revival.
A track connected to a major press, sync, live, or cultural moment.
If you are pitching a released or catalog track, clearly explain the desired promotion date and why the track is relevant now.
Release stages may include:
Upcoming: The release is not out yet.
Newly released: The release is already out, usually within the past 12 weeks.
Catalog: An older release with a new promotional reason or momentum.
We still recommend submitting at least 4 weeks before the desired promotion date whenever possible.
Can I submit multiple releases?
Please only submit priority releases.
Bulk submissions are not recommended and may reduce the quality of review. Editorial pitching works best when the strongest releases are selected carefully and supported with complete information.
Choose releases that have:
Strong artist momentum.
A clear campaign plan.
A compelling story.
Strong content quality.
Platform or territory relevance.
Existing or expected audience activity.
What happens after I submit?
After you submit the form, our team will review the information and assess whether the release is suitable for editorial pitching.
We may consider factors such as:
Genre, language, and territory.
Artist profile and platform presence.
Fan engagement and activity.
Release quality.
Marketing plan.
Existing momentum or performance.
Fit with DSP editorial priorities.
Timing and completeness of the submission.
If the pitch is suitable, we may submit it for distributor-level editorial consideration.
Please note that we cannot guarantee:
That every submitted release will be pitched.
That every DSP will review the release.
That any DSP will provide support.
That the release will be added to a playlist.
That feedback will be available.
Some DSPs may provide playlist inclusion notifications through their own artist portals, such as Spotify for Artists or Deezer for Creators. We will do our best to notify you of any confirmed inclusions we become aware of, but we cannot guarantee that all playlist activity will be captured or reported directly by us.
Key points to remember
Submit your pitch at least 4 weeks before release.
Your release must be distributed through The Artist Platform.
Complete the form carefully and accurately.
Keep your artist profiles claimed and up to date.
Include a clear, concise pitch.
Highlight real momentum, not vague claims.
Include your marketing plan.
Use Spotify for Artists and other artist-side pitching tools as well.
Playlist placement is never guaranteed.
Final decisions are made by DSP editorial teams.
Need help?
If you have questions about editorial playlist pitching, please contact us at: